Converting leads to buying customers is the top priority for many companies. No doubt, companies of all sizes and industries make lead generation their crucial goal. However, several myths about it can hinder success.
Fortunately, some b2b lead generation companies in Pune uncovered these misconceptions, including:
It’s a Waste of Time to Create Dedicated Landing Pages
Contrary to the belief that dedicated landing page creation is a waste of time, it is a critical part of lead generation. It will help you put essential information and data front and center.
Having a dedicated landing page allows you to show specific product parts and educate your prospects. It will also help you deliver exclusive content dedicated to a particular audience. Your customers will have a starting point where they get to know more about your product and brand.
Social Media Is Not Useful
When it comes to customer service and audience engagement, making social media part of your b2b lead generation strategies is advantageous. So, it’s not true that social media will help you generate quality leads.
Social media offers lots of creative possibilities. You can easily handle questions and complaints and share your company’s recent updates. For instance, you can organize a contest on social media. That way, you can gather qualified leads from a particular audience.
No matter your campaign type, social media will help you have the right targeting in place. This ensures that you will reach the most valuable leads.
New Leads Can Be Contacted Immediately
Many b2b companies are tempted to begin sending sales information to their newly acquired leads. They also start nurturing them right away. On the other hand, bombarding them with multiple marketing materials can make them get overwhelmed.
Most new leads are considered a cold leads. They tend to try getting familiar with your products and company for a while. Then, it is the right time to nurture them. This is where you need to provide value in all the information you share with the prospects.
Allow your leads to exploring your products and site at their own pace. That way, they feel not scared to connect with you. Plus, ensure to have proper tracking to gather insights while they explore your website effectively. If you are unsure about this, you can outsource a b2b lead generation company in Pune.
Customer Education Is Not Necessary
Unless your new leads have performed extensive research and decided beforehand, you can expect them to visit your site for the first time and convert. However, they will not purchase your products or services they do not know anything about in most cases.
This is where customer education came into play. You need to teach your potential customers about your products or services. Then, let them know how it will help them solve their problems and reach their goals. Ensure to nurture them in different touch points.
Conclusion
B2B lead generation continues to grow. It is not a bad thing, but it also causes confusion and misconceptions to sales teams. So, ensure to understand every aspect of it before launching a campaign.