Generating demand for a B2B solution, particularly amidst the competitive world, often feels like moving a boulder uphill! You keep screaming about your offering in the middle of the road, but your efforts gather only a group of onlookers (just staring at your solution!). But honestly, this is usually the situation everywhere.
Companies often come up with great solutions but fail to generate the required traction. The reason? Lack of B2B demand generation strategy and a partner who can take care of it.
This is where B2B demand generation services swoop in, helping businesses convert their outcomes from a dribble to a deluge.
So, know more about how B2B demand generation services can work wonders for your business.
Building Full-Funnel Campaigns That Convert Awareness into Action
You must have heard the term full-funnel probably countless times. However, usually, most B2B campaigns do not comprehend what it means.
Remember, a genuine full-funnel campaign doesn’t shoot content in the dark, hoping it hits somewhere. Rather, it is a thoughtfully crafted experience with which people engage willingly and adds value to the buyer’s journey.
Let’s look at the various stages that B2B demand generation services cover.
- Top of Funnel: Capturing attention with knowledge-based content, and focusing on solving problems, instead of promoting the solution
- Middle of Funnel: Nurture the leads generated through value-driven content like whitepapers, case studies, and continuous content interactions to build credibility
- Bottom of Funnel: Personalized demos, pricing pages, and genuine customer testimonials to move the needle.
Many entrepreneurs may know the above theoretically. However, they may struggle to practice it and materialize it. Professional demand generation services do it strategically, ensuring consistency, value, and personalization across multiple channels. They help the prospect move a step ahead with every bit of content.
How Content Syndication Powers Scalable Demand Generation?
Creating remarkable content takes time and effort. However, even the most useful content may turn useless if it goes unnoticed. That’s exactly where content syndication steps in.
It involves distributing the content via reliable third-party networks to reach the target audience without relying on a single or an in-house channel. But how does it work?
You choose the content you intend to promote
The agency promotes it across various reputable platforms and sites, helping you tap into audiences that you may not have been able to access
Prospects that download your content already have a level of interest. These form qualified leads with the potential to graduate to an appointment and sale.
Content syndication helps you broaden your reach, produce leads, and develop brand authority. You can also receive valuable intent data to feed into your nurturing workflows.
The Role of Paid Media in Accelerating B2B Demand Generation
Organic efforts matter. But if you need quick outcomes, you must harness the power of paid media. So, whether LinkedIn ads or enhancing visibility across search engines, paid media or ads help you target precisely and gain quick traction.
B2B demand generation services help you build a comprehensive strategy around paid media. It covers all the relevant channels, including;
- LinkedIn Ads: Targeting B2B audiences per their job title, skills, and industry size
- Programmatic Ads: Using data and automation to create ads for specific audiences
- Account-Based Marketing: Hyper-targeted ads for specific companies
- Sponsored Content: Promoting content on news sites or professional platforms
B2B demand generation involves paid media as part of the strategy as it enables precise targeting, and quick scaling and delivers tangible outcomes.
Read more about B2B Demand Generation Services – How a Demand Generation Agency Can Optimize Your Marketing Funnel?
Mapping the Buyer Journey for Smarter Demand Generation Strategies
Every lead is distinct and so should the way you treat them. While some are at the awareness level, some would have reached the buying stage.
Most companies treat leads equally and at times, end up chasing the wrong leads.
The solution to this is mapping the buyer’s journey.
Demand generation services help companies map the buyer’s journey with the following.
- Questions buyers ask at each stage
- The content or experience that will move them ahead
- Techniques with which businesses can align their sales and marketing touchpoints
Journey mapping helps businesses meet buyers where they are and empathize with them to craft campaigns that take them ahead.
Demand Generation vs. Lead Generation: What Your Business Needs?
Demand generation and lead generation aren’t unique aspects of a business.
Lead-gen is about capturing contact information, while demand generation is more advanced and involves creating interest, building trust, and nurturing engagement.
So, merely generating leads doesn’t help. Your campaigns must build demand. And B2B demand generation services do it through value-driven content. The result is better leads, shorter sales cycles, and more convincing revenue growth.
Wrapping it Up!
Investing in demand generation is a long-term vision. Hence, planning, strategy, and execution matters. B2B demand generation services help with their experience and expertise to serve the purpose of demand generation. So, choose DemandFluence if you need such services. We are the people you can bank on for industry-specific and highly personalized demand generation services. Email us at hi@demandfluence.com for more.
