Imagine a system that interacts with an overseas prospect at 2 AM and provides instant responses when your marketers are in deep sleep! Sounds great, right? That’s AI chatbot-based B2B lead generation for you. Technology is reshaping the way companies generate leads. It is driving a generational shift in how quickly and accurately businesses serve their prospects.
AI chatbots are at the vanguard of this shift. They are intelligent, always active, and quick enough to fulfil the prospect’s expectation for instant responses! No wonder that between 54-56% of companies have reported an increase in high-quality leads after using AI chatbots for B2B lead generation services and support. Let’s delve a little more to see what’s steering this change.
1. 24/7 Availability
Conventional lead capturing can cause delays. Visitors often bounce off, and the questions they ask beyond office hours usually go unanswered. Follow-ups also lag! AI chatbots eliminate this by being active 24/7. They never sleep. Hence, prospects receive instant responses and stay engaged until a human marketer takes over.
For example, a SaaS company integrated a chatbot that worked 24/7, catering to inquiries from overseas prospects when the team back home had left for the day.
2. Intelligent Lead Scoring
Not every lead you generate is chase-worthy. You must have a system that helps you filter leads and segregate those with high potential to chase what matters. However, how do you determine a lead’s score and thus, its worthiness?
AI chatbots help you do that. They can ask diagnostic questions concerning a company’s size, pain points, timeline, budget, etc., conversationally to filter leads. Thus, your sales team doesn’t waste time chasing low-quality leads. They only work on opportunities that can lead to conversions. AI can continuously update lead scores based on a particular user or lead’s interaction behavior.
For example, a travel agency used an AI qualification chatbot during an expo to engage visitors and gather vital information. Such a tech-driven approach helped it generate more qualified leads than it would with its earlier manual method.
3. Personalized Conversations and Recommendations
Personalized interactions are vital. But gathering the data they require can take time, particularly if your approach is manual. Chatbots tick both the boxes. They can quickly tailor a particular dialogue based on a visitor’s actions, like content consumed, pages visited, or previous interactions.
Accordingly, they can also recommend case studies, whitepapers, product features, etc., making the interaction more meaningful for the lead and productive for you.
For example, a financial institution employed a chatbot, which, upon recognizing a returning visitor, retrieved their earlier inquiries and provided relevant solutions.
4. Smooth and Seamless Scheduling
Often, back-and-forth emails, messages, or calls irritate the prospect, either diluting or killing their interest in a particular offering. Imagine losing a hard-earned lead just because the communication continued beyond a certain extent!
Chatbots can help here by minimizing friction in moving leads forward. So, once you qualify a lead, they can schedule a meeting or demo for the prospect. Or else, they can hand over the case to your marketer for further action.
While cutting down the back-and-forth, it speeds up the process and keeps the prospect’s interest in your offerings alive. For example, a logistics company integrates a chatbot to provide shipping quotes. The bot can handle straightforward quotes. However, for complex quotes, it smoothly connects the prospect with a logistics specialist.
5. Data Collection and Analysis
Each interaction chatbots have with leads, prospects, or customers generates an enormous amount of data. This data is usually full of information, based on the question-and-answer exchange between the bot and the individual. For instance, it can include pain points, topics of interest, expectations, etc.
Now, you can collect this information, analyze it, and use it for various purposes. These include refining your marketing strategies, enhancing product offerings, and even training the chatbot to have more effective and fruitful future interactions.
One good thing about AI chatbots is that they learn and improve with every interaction. You can use this capability to have more productive lead conversations.
For example, a software firm discovered that, while interacting with its chatbot, many prospects asked about the software’s integration capabilities with legacy systems. Accordingly, the company created a dedicated landing page and marketing content that precisely addressed this concern. It resulted in an increase in qualified leads.
Prepared to Upgrade Your Lead-Gen Efforts with AI Chatbots?
Choose Demand Fluence. We are one of the most trusted B2B lead generation companies in Pune with years of experience and proven technology expertise.
Our support extends to various areas, including lead-gen strategy and technology integration. We blend both and drive remarkable results.So, embrace the change to make every conversation a purposeful one. Upgrade your lead-gen strategy by including AI chatbots in it. DemandFluence is here to help. Please email us at hi@demandfluence.com to connect with our experts.
