Every business requires a steady stream of high-quality leads to thrive. But that requires building a robust business lead generation funnel. However, doing so isn’t as straightforward. Businesses often encounter several challenges during their endeavor. Common ones include choosing the wrong audiences, a higher lead drop-off rate, misaligned marketing and sales, and the lack of tracking and optimization.
Developing a practically useful lead-gen funnel demands a strategic approach. It requires expert handholding that business lead generation companies can provide. They can guide you through each step and build funnels that work and produce meaningful outcomes. So, let’s look at some proven techniques to build a fruitful business lead-gen funnel.
1. Defining Your Ideal Customer Profile (ICP)
Before you build a funnel, you must know who you are targeting.
Remember, an effective funnel doesn’t attract everyone and anyone. It demands a specific approach to attract only the right people precisely, people who need you! Determining the ICP includes defining various aspects. Some common ones include industry, demographics, pain points, and buying triggers. Targeting the right audiences will ensure your funnel speaks to the right and prospects best suited to your offerings.
2. Create Value Driven Content
Content, whether text, video, or graphical, must mean something to your audiences. During the initial or awareness stages, people expect educational content. Accordingly, you must create content that addresses their common challenges to make people aware of your presence. It will also help you position yourself as a trusted resource.
3. Optimize Your Landing Pages
Landing pages are among the most crucial touchpoints.They offer an average conversion rate of 4-4.5% across all industries! A great and optimized landing page can drive leads closer. But a cluttered and confusing one can kill interest and discourage the lead from proceeding further.
Therefore, you must optimize your landing page. Keep it clean, focused, and purpose and action driven. Highlight the benefits of your offerings. Use a clear headline, concise copy and a single call to action. Eliminate distractions and test elements to maximize the number of conversions.
The number of landing pages also matters! Sites with 10-15 landing pages receive 50-60% more leads than those with fewer than ten!
High quality leads start with the right funnel. Let Demand Fluence design,implement and optimize yours.
4. Create Compelling Lead Magnets
Business is essentially a give and take transaction. However, as an entrepreneur hopeful of business lead generation, you must first give to receive. This is where irresistible lead magnets step in. A lead magnet is a valuable piece of content or offering you give in exchange for some contact information. However, remember, the lead magnet must indeed be compelling. It must address a specific pain point of your target audience and highlight how you can overcome it. In other words, your lead must see themselves in the content. Furthermore, the content must be easy to consume. It must also highlight your expertise so that people have a reason to connect with you.
5. Align Your Marketing and Sales Department
In many cases, the marketing and sales departments work hard to materialize leads. But all the efforts go down the drain if both are poorly aligned or misaligned.
A productive funnel connects seamlessly to the sales process. Hence, you must ensure both teams agree on what a sales qualified lead means. Additionally, they must have clear handoff points to reduce friction and avoid leads from slipping through cracks.
6. Leverage Multiple Channels
Leads don’t dwell in a single place. They are omnipresent. Hence, you must promote your lead magnets across multiple channels precisely where your ICP spends the most time.
These channels can include the following.
- Content Marketing: Articles, blogs, SEO, and guest posting
- Social Media: Paid ads and organic posts
- Paid Advertising: Google Ads and display ads
- Webinars and Events: Live or on-demand sessions
- Email Marketing: Nurturing sequences, newsletters
The more you are seen everywhere (precisely in channels relevant to your business), the more you will register yourself. It is natural for human beings to remember something they see more often. Besides, it denotes the diversity of your promotion strategy that connects with leads in various ways.
7. Test, Measure, and Refine Constantly
Your funnel must evolve with the business environment. To ensure it happens, you must constantly monitor and refine your funnel. Measuring the right metrics is vital here. Some crucial ones include website traffic, lead quality, conversion rates, cost per lead, and sales cycle length. Analyzing the resultant insights of these metrics will help you align your strategies, content, and CTAs. These efforts will help improve the efficiency of your funnel.
Ready to Build a Robust Business Lead Generation Sales Funnel?
Choose Demand Fluence, one of the leading business lead generation companies. We understand that creating a lead-gen funnel requires a highly specific, personalized, and strategic approach. Therefore, our strategy involves using logic and business specifics. Accordingly, we leverage our expertise to create funnels based on accurate ICPs, content, multi-channel marketing, and continuous improvements. Thus, we don’t just focus on generating leads but creating a predictable, scalable business growth ecosystem.
Want to explore more about our expertise and understand how we help you generate and convert more leads? Email us at hi@demandfluence.com.
