In today’s fiercely competitive world, demand generation is more than just flashy campaigns or fleeting victories. It has evolved into a much more sophisticated strategy, which, when executed correctly, enables you to build a robust pipeline of qualified leads.
Understood! Now, let’s talk about the problem. Practically, many companies fail to do it. They find it challenging to cut through the clamor of bigger and louder campaigns.
Honestly, competition is deemed to be there. You will always have someone doing something bigger and better than you. The question you must ask yourself is how to stand out, be heard, and be seen. What is it that you can do differently?
As one of the trusted demand generation companies in Pune we’ve compiled ten proven demand-gen strategies to drive numbers in the B2B environment. Here’s more to them.
1. Harness the Power of Account-Based Marketing (ABM)
ABM, as we always say, is spearfishing. It is focused and primarily targets high-value accounts. Hence, it can deliver more value. Essentially, ABM involves tailoring campaigns that resonate with an audience with a specific taste for content and a need for insights. When you do it right with the best demand generation company, the strategy can work wonders in terms of engagement and opportunities that drive numbers.
2. Create Thought Leadership Content
Amidst the digital clutter of content, generic content, whether videos or blogs, can disappear in thin air the moment you upload it to the web. They don’t carry much value. Hence, people refrain from reading them. If you want bigger and more promising leads, you must deliver what they need. It involves establishing yourself as an authority with content that reflects the class of insights you have and how you can leverage them. Of course, it takes time to bear fruit. But it pays off in the long run!
3. Optimize LinkedIn for Demand Generation
LinkedIn isn’t anchored to networking anymore. It has evolved to become a more powerful platform to drive sales figures, particularly for B2B marketing. Hence, you shouldn’t use the platform but optimize it. Thankfully, you can do it in numerous ways, from running sponsored posts to InMail campaigns. The great thing about LinkedIn is that it lets you directly connect with people who matter to your business. So, why not leverage it?
4. Redouble Your Video Marketing Efforts
You already know why videos are crucial to your business, don’t you? Videos humanize your brand, creating greater resonance within your target audience. No wonder, between 50-55% of consumers rely on product videos to make informed buying decisions! So, whether you have a new customer success story, a webinar, or have a demo to showcase, ramp up your video marketing efforts. Partnering with a demand generation company can help you craft a powerful video marketing strategy and leverage the medium.
5. Invest in Running Insightful Webinars
People really love to see brands and their decision-makers with whom they interact, live in action. Webinars are a remarkable way of fulfilling this modern expectation. They engage in real-time and more meaningfully. Besides, they allow marketers an opportunity to demonstrate their expertise and the value their brand can deliver, while also answering the questions their participants may have.
Therefore, webinars instill a sense of trust. Users feel assured that they aren’t interacting with a robot but a human being who’s there to serve them on the other side of the table.
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6. Use Intent Data and Predictive Analytics
Intent data lets you discover precisely the users searching for you at the moment. It tracks digital signals. For instance, you can track which articles engage the most with what kind of companies and decision-makers. Besides, you can track the most searched keywords.
When you blend this with predictive analytics, you will be able to identify the accounts most likely to convert into sales. With these insights, you can prioritize your outreach and stitch a message that resonates nearly perfectly with your target audience.
7. Drive Email Drip Campaigns
Surprised to see email campaigns on this list? You don’t have to be. Our experience as one of the trusted demand generation companies in Pune says emails work! Now, what makes us say that? Emails keep your brand on top of the reader’s mind. They educate and enlighten them, simplifying and accelerating the decision-making process. So, don’t let your leads go cold. Create a chain of value-driven emails, sent strategically to engage more purposefully and drive leads closer to purchase.
8. Build More Value with Industry Influencers
Influencer marketing isn’t restricted to B2B, as most marketers think. Instead, it has established itself as an equally powerful strategy in the B2B space. A well above 70% of B2B companies already use influencer marketing as a strategy. Influencer marketing lets you leverage the voice of respected voices in your industry. You can do so through webinars, podcasts, or co-branded content. Although not necessarily celebrities, influencers are people who can help you broaden your reach and augment credibility.
9. Optimize Your Content for Search Engines
No. Search engine optimization (SEO) isn’t dead or has turned redundant. It is absolutely relevant. Many of you, as well, reached this blog through search engines, didn’t you? SEO helps ensure your website and content show up in the top pages of search results. On the content front, a great SEO strategy combines relevant use of popular keywords and content that follows E-A-T (Expertise, Authoritativeness, and Trustworthiness). Undoubtedly, SEO takes time to reap outcomes. But even today, businesses rely upon and enjoy dealing with leads that have come through organic searches!
10. Measure Your Efforts and Optimize and Enhance Them!
Demand generation isn’t a one-time effort. So, you cannot set a campaign up and forget it. The world keeps on changing, and so should your campaign and strategy. One of the keys to staying productive with your strategy is to measure your efforts, optimize them, and enhance them. You must measure your efforts in terms of KPIs like cost per lead, conversion rates, and sales speed. Precisely, these are parameters that let you determine the effectiveness of your campaign and strategy.
Prepared to Implement These Tactics? Partner with Demand Fluence!
Demand generation isn’t a sprint but a marathon. You need the right strategy and people to accomplish your goals. Demand Fluence, one of the most experienced demand generation companies in Pune, helps you do it.
Our tailored approach and domain-specific expertise help you generate long-term demand through meaningful leads. We ensure our strategies for you evolve with time, and we scale our efforts as your business grows. So, don’t struggle alone. Let’s script success together. Email us at hi@demandfluence.com.
