August 14, 2024Leads are a source of opportunities and business for every company. However, is every lead the same, and should you treat every lead similarly? The answer is a resounding no! Each lead is unique and has distinct characteristics. Identifying the uniqueness of every lead is necessary for marketers to decide
August 7, 2024Amidst the competitive business landscape, you cannot stick to the same old strategies and expect them to deliver results. Instead, you must restructure your plans, ensuring they are fine-tuned to your business’s current needs and the market situation. Demand generation isn’t an exception to it. Lately, if you’ve been struggling
July 27, 2024It feels great when a lead responds to your campaign, expressing interest in your offerings! You feel like you’ve run a successful campaign. However, that’s only the beginning of a potential journey. So, what next? Garnering responses is crucial. But you derive value from marketing qualified leads only when you
July 24, 2024Often, businesses generate leads but they just cannot convert them. The reasons could be many. Such businesses are like a shop where thousands throng but most of them step out buying nothing! If you’ve been facing such a situation, your campaign efforts and investments are going down the drain. So,
July 20, 2024Imagine calling out a name in the crowd. Hundreds will look back and respond to you. But do you need them all? Of course, not! However, when you call out a particular name, you would get exactly the person you need. That’s how account-based marketing (ABM) works. It focuses only
July 17, 2024Are your campaigns generating leads but somewhere you feel you can do better? Then, you must enhance your lead generation efforts! In the digital age, generating leads isn’t a challenge. Amidst billions of users out there, your campaign can generate leads for you. However, what matters is the quality of
July 12, 2024B2B appointment setting is fundamental to every business in its lead-to-customer journey. However, with so much already to do, marketers may find themselves too overwhelmed to do it. If you are stuck in such a situation, where you’ve been struggling with appointment setting to nurture your leads, you may be
June 26, 2024Often, businesses run campaigns and generate leads. However, they fail to identify prospects with a higher conversion potential. As a result, they lose several opportunities that remain unrealized for a long time. Thus, by the time they approach the lead, it would have lost interest or gone to someone else!
June 24, 2024In today’s competitive age, customer experiences have become crucial for the survival and growth of every B2B company. Accordingly, B2B businesses look to enhance and optimize those experiences with innovative strategies. One of them is customer journey orchestration. It leverages real-time insights into client behavior and enhances conventional customer journey
June 21, 2024Have you recently introduced a new offering or want to launch one soon? No matter how great, your offering may only meet with a lukewarm response if you do not create the need for it and explain to people why they require it. Think of insurance firms. Would people buy
Marketing enthusiast & a passionate perfectionist, is how people define Gunjan. He truly believes that good enough is not really enough.
His experience spans over 20 meticulous years in the lead generation world thereby gaining deep understanding of the job. Having covered roles in all possible capacities in his journey, he’s come a long way from starting as a caller to eventually managing the entire business today. Has campaigned for 150+ clients globally and hence is well rooted to the job. A true professional whose passion for MoT- Management of Things (#Self Coined) motivated him to the very top of the game.
Holds an MBA from Symbiosis University where he also was awarded the winner of Annual Business Competition- 2 years in a row. Calls himself a workaholic, rather leadaholic J. If not in office, you will find him either at the gym or riding a horse!
