Did you know that a dead contact won’t respond to your email?J
Data validity decays by 7% every quarter, and if you’re using a database that’s a couple of years old, we bet half of the list has already become inoperative.
So now, instead of running your marketing efforts on the target database and expecting a business turnaround, the objective will change to first correcting and updating the data. Now this could be a daunting task.
What do you do in such a case?
Keeping up with your contacts list is an absolute chore. The lead that you’ve been nurturing since a while at one of the best accounts might be gone within a blink, and you won’t even notice. Why? Because people keep changing their employers as well as positions, they often switch their email providers and contact details, causing data deterioration.
It’s thus necessary to verify your B2B contacts and update the database with only the right ones, ensuring all your demand generation and inside sales efforts are going in the right direction.
At DemandFluence we specialize in contact verification services and follow very diligent process to tell you which contacts are correct and which ones are no longer valid, thereby helping you invest your energy and time in the right contacts.
The world of marketing is data-driven. And why not? Data is the best formula for developing solid marketing strategies and take informed decisions.Our B2B contact verification services involve
- Identification of inaccurate contact information
- Pinpointing emails that can possibly trigger spam filters
- Classification of outdated contacts
- Identification of incomplete contact information
- Elimination of duplicate contacts from the database
- Identification of invalid domain names
We always recommend businesses to adopt database discovery, verification, and cleaning as a routine regime for healthy inside sales.